SIGNAL IDUNA
Better have it than need it!

WOUCH! Unfortunately funny!

Dental insurance promoted by people doing silly things.

German insurance companies and humor rarely go together. With our digital campaign for SIGNAL IDUNA's supplementary dental insurance, we have proven the opposite and smashed it. Literally.

In the center of the digital campaign there are three short, funny digital video ads. Each of them tells a short, entertaining story, at the end of which the female protagonists don't laugh much, but urgently need additional dental insurance. Thereby, we underlined the campaign motto “Better have it than need it”.

The spots were accompanied by various video, still, carousel, story and performance ads for YouTube, Facebook, Instagram, Google, and Pinterest. Luckily, the humorous campaign not only caused a lot of laughter, but also a lot of positive media echo and – even better – hundreds of new insurance contracts.

 

“Promoting its dental insurance to women, Signal Iduna aims to make toothache funny.” – Adweek

“Quirky misadventures create an entertaining sense of need for supplementary dental insurance.” – Ads of the World

“Right on the kisser!” – HORIZONT

“KNSK and SIGNAL IDUNA are having a blast!” – W&V

THE AD “CORK“
THE AD “CAT”
THE AD “BEER”
CAROUSEL ADS ON PINTEREST
STORY CAROUSEL ADS ON INSTAGRAM
INSTA FEED ADS ON INSTAGRAM
DISPLAY ADS

Credits

Chief Creative Officer: Florentin Hock

Chief Executive Officer: Kim Alexandra Notz

Creative Director: Julian Aue

Head of Film: Kerstin Arndt

Chief Digital Officer: Julian Barkow

Client Service Director: Leonard Schlenk

Copywriting: Julia Kröger

Art Direction: Sonja Prahl, Samuel Naegele, Mike Golach

Production: Markenfilm Hamburg

Director: Christian Schilling

Post Production: Zornshot & Acht

Sound Design: Not A Machine

Client: SIGNAL IDUNA – Squad Brandformance

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