For Purrfectionists
Josera
Cats are famously picky, and that’s exactly what makes them true characters. To satisfy them, the highest standards in quality, taste, and variety must be met. Josera offers a range that lives up to every cat’s expectations and wanted to convey this message in a way that is both stylish and unmistakable.
Campaign
Aesthetic slow-motion shots show cats savoring every lick of their paws and whiskers—a symbol of pure contentment. The message: Only the best is good enough for cats with character.
The campaign ran as a high-impact DOOH flight in Cologne and Stuttgart, complemented by online and social media ads—including for international markets.
| Photographer | Ralph Hargarten |
