Sure, you could
hvv
The Deutschlandticket is revolutionizing mobility: nationwide public transport for just 49 euros.
The challenge for HVV: promoting a national ticket that, in theory, encourages people to leave Hamburg. So how do you turn a potential threat to regional loyalty into a celebration of local pride?
Campaign
The answer lies in typically Hanseatic self-confidence: Sure, you can travel all over Germany with the Deutschlandticket – but do you really want to?
The fitting motto: "You could. Or just stay right here."
The campaign was rolled out digitally, in print ads, and across social media. It was also featured on the HVV passenger TV system, in a radio spot, and—of course—through plenty of (D)OOH advertising throughout the most beautiful city in the world.
