Smart & Safe
BSI
Robot vacuums, smart TVs, routers — the Internet of Things (IoT) has revolutionized our everyday lives and made our homes more comfortable. But this digital convenience comes at a cost: every day, millions of poorly secured devices become targets for cybercriminals.
The German Federal Office for Information Security (BSI) faces a tricky challenge: How do you warn people about dangers they can't see?
The solution lies in an unexpected genre mix: Three humorous films shot in the authentic style of today’s crime series turn abstract security risks into tangible stories. The main characters? Not human criminals, but smart devices that, due to insufficient security, unintentionally become the focus of criminal investigations.
The three crime spots conquer the streaming landscape right where true crime series live: on Netflix, Amazon Prime, and various media libraries. Addressable TV enhances targeted reach, while comprehensive social media measures and online audio ads ensure maximum exposure.
All efforts lead to one central goal: the campaign website einfachaBSIchern.de, which provides clear, actionable tips and tricks for improved cybersecurity — easy to understand and immediately applicable.
| Production | CZAR |
| Direction | Bart Timmer |
