Taste of love

We presented the new product design with a touching love story. The film centres on the new packaging featuring a picture of a dog, which becomes the love interest of a real dog. Only at the end does it become clear that the dog, who appears to be head over heels in love, couldn't care less about the new design. He's just keen on the contents.

With ‘True passion for what's inside’, the slogan sums up the idea and reflects Josera's high quality standards, the brand's focus on animal welfare and, last but not least, the brand claim ‘Pet food with passion’. In this way, we transformed a product relaunch into what is perhaps the most passionate campaign of the year!