Award Schlussstein
KNSK
Moving into a new building often brings unexpected discoveries. At KNSK, it was 15 boxes full of award certificates – the collected creative achievements from 36 years of agency history. 476 accolades gathering dust, all prompting one important question: What do you do with so much accumulated past?
The radical solution: turn 36 years of creative history into the foundation for the future. Instead of throwing the awards away or hanging them on the wall, they were to become the literal cornerstone of the new building.
A keystone made from shredded awards perfectly embodies the agency’s transformation motto: #forwardtotheroots. The stone now hovers above the new creatives as a symbolic “good spirit.”
All 476 award certificates were shredded – including 21 Cannes Lions, 12 Effies, 112 ADC nails, and around 300 other honors. From the scraps, a 52 cm tall, 11 kg heavy keystone was created, featuring a lion crest and the KNSK logo.
In a ceremonial act, the stone was embedded into the ceiling of the 6th floor. In the presence of the agency’s founders, Father Görtz from “Kleiner Michel” blessed both the stone and the entire building.
| DOP | Patrice Lange |
| Designer | Jens Raddatz |
