#echteAussichten
Schleswig-Holstein
What do a global leader in image processing, an internationally renowned marzipan producer, and a solar sail start-up have in common? Schleswig-Holstein! Germany’s northernmost state faces the challenge of showcasing its economic diversity and innovative strength.
Beyond the familiar clichés of coastlines and agriculture, Schleswig-Holstein is home to pioneering companies and market leaders in future-focused industries — a reality that needs to be communicated far beyond the state’s borders.
The campaign hashtag #echteAussichten ("real prospects") gets straight to the point: Schleswig-Holstein offers more than just a geographic edge – it offers genuine economic opportunity. The strategy focuses on authenticity rather than glossy marketing.
At the heart of the campaign are the people who shape the region’s economy: entrepreneurs, innovators, and outstanding researchers share their personal stories.
The cross-media campaign thrives on content diversity: video reports provide in-depth insights into companies and their success stories, talk formats foster dialogue and discussion, a dedicated podcast reaches mobile audiences, and detailed company profiles offer valuable information for investors and decision-makers.
This multi-format approach allows for highly targeted communication with diverse audiences – from skilled professionals and entrepreneurs to business leaders and investors.
