Vom „Irgendwie“ zum „Genau hier“
immowelt
Anyone looking for a new home doesn’t want just any property in just any location. You want to find exactly what you want, where you want it. And of course, you don’t find that property by chance—you find it with immowelt’s excellent app. Thus was born the campaign platform “Somehow, Somewhere, Something”! If these three words make you think of a very specific song from the ’80s, you’re spot on. We transformed Nena’s iconic hit into a driving anthem of discovery and staged a “Wohnsical” for all digital channels. Thus, a pop culture reference became clear proof of the brand’s claim.
The campaign consistently bridges the gap between vague ideas and the precise, needs-oriented real estate search that immowelt enables. The message: Those with concrete housing ideas don’t want a “castle in the sand”; they need a platform that delivers exactly what truly fits. Brought to life through a broad digital setup featuring Connected TV, online video, social media, Spotify audio ads, and digital out-of-home.
Due to licensing restrictions, the videos are only available with sound on YouTube.
The sandcastle served not only as an audio metaphor for the vague process of house hunting—a challenge that can be overcome with immowelt—but we also used this striking symbol as the campaign’s key visual. For the campaign launch, it was prominently featured on “The Whale” at Hamburg Central Station, among other locations.
Due to licensing restrictions, the videos are only available with sound on YouTube.
