From brand to quality promise
Signal Iduna
With Vision2023, SIGNAL IDUNA set itself the goal in 2018 of creating greater quality of life together. This led to one of the most ambitious transformations in the German insurance industry: the entire group gradually introduced agile ways of working to better respond to the market and the needs of customers.
The new claim “füreinander da” brings together SIGNAL IDUNA’s brand values of being human, attentive, and courageous. In addition, the diverse brand portfolio was simplified and structured. The new brand image is communicated through internal and external campaigns.
A newly adapted corporate design supports the repositioning of the SIGNAL IDUNA master brand. The brand portfolio was reorganized based on target groups and market focus and underwent a comprehensive rebranding. An emotionally engaging internal communication campaign introduced the new brand image to employees. The external relaunch took place in May 2022.
