Act Like A Leader
Evonik
How can the shared values of the long-standing sponsorship partnership between Evonik and BVB be captured in a single message – one that resonates equally with B2B decision-makers and potential talent?
Evonik, together with Borussia Dortmund, calls on people to embrace and embody a modern leadership culture.
| Production | Zauberberg |
| Direction | Taz Tron Delix |
| Photographer | Jim Gramming |
At the heart of the digital-first campaign is a 53-second film featuring a wide range of BVB players, young sports talents, and Evonik employees. The voice-over is provided by Mats Hummels.
The campaign includes the main film in various lengths and formats, a making-of, seven still-image assets, a landing page, and an extensive suite of social media creatives.
The centerpiece of the campaign is a 53-second film featuring BVB players Jude Bellingham, Mats Hummels, Giovanni Reyna, Youssoufa Moukoko, Marco Reus, Mahmoud Dahoud, Jamie Bynoe-Gittens, Gregor Kobel, Nico Schlotterbeck, Niklas Süle, and Karim Adeyemi – as well as BVB women’s players Hanna Hentrich, Nora Rechenbach, and Annika Billig, up-and-coming young athletes, and Evonik employees.
