healthy & connected

AOK Baden-Württemberg

Traditional health insurance communication — factual, distant, preachy — no longer works in a world shaped by Instagram & Co. Health needs a new tone: relatable, easy to understand, and most importantly, without a wagging finger. AOK Baden-Württemberg faces a fundamental question: How do you reach 4.6 million insured members where they’re actively engaged every day?

Social

The solution lies in a radical shift in perspective: Instead of broadcasting health information, AOK Baden-Württemberg builds genuine closeness within social networks — with entertaining, snackable content on topics that truly matter to the community.

The goal: To inspire a healthy lifestyle, not to lecture people.

We boost engagement and follower numbers with a smart social media strategy: using influencers and UGC creators, social creation, content management, social listening, trend research, media planning, strategy, buying, and reporting. In short: everything it takes to make Baden-Württemberg even healthier through social.

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