Trust your eyes
eyes + more
The eyewear industry faces a trust issue: clever upselling tactics, hidden costs, and non-transparent pricing are often part of the business model. Customers frequently leave stores with glasses far more expensive than they had planned. The key question: how can a fair value-for-money offer be turned into a true competitive advantage?
eyes + more is probably the only optician that doesn't try to take your money. Premium glasses at a surprisingly low fixed price – with no hidden costs. Under the claim “Trust your eyes,” we created a campaign that puts this surprise at the center – with tongue-in-cheek jabs at the competition.
With a new claim, fresh corporate design, and repositioning, the campaign launches in Germany, Belgium, Austria, Sweden, and the Netherlands.
The integrated campaign leverages multiple touchpoints: two films in various lengths and formats for both online and offline channels, campaign stills, product visuals for print and out-of-home media, as well as extensive social media adaptations and point-of-sale materials.
| Production | Zauberberg Productions GmbH |
| Direction | AJ Colomb |
| Photographer | Delia Baum |
