Values create value
UmweltBank
Societal values are changing: diversity, inclusion, climate protection, and social responsibility are increasingly coming into focus. Yet many people have not yet aligned their investments with these new priorities. UmweltBank wants to change that and inspire people to use their money to drive positive change.
Under the motto ‘My Money Goes Green,’ the campaign shows how easy it is to make a difference with your own investments—and that sustainable investing makes sense not only ecologically but also financially.
| Production | Lux von Morgen |
The centerpiece of the campaign is an online film, delivered in audience-specific versions via social media. Complementary retargeting ads guided interested users directly to a landing page with in-depth information and offers. This creates a seamless campaign path from the initial impulse to a concrete decision for sustainable financial products.
